The Women designers series is an on-going project to highlight innovative designers across the world that incorporate YKK products into their unique creations. In this instalment, we introduce you to Alia White, founder of Ashe and Irys, a new line of nursing wear for moms searching for chic and affordable options
Tell us a little bit about your creative process.., What inspires you?
Women ! Everyday women, I love moms who own their postpartum journey and i love designing clothes for them. We’re not a high fashion celebrity brand ( even though celebrity mothers have come to us) , we design cute comfy high quality clothes for modern mother.
What is your advice for young people who want to pursue a career in fashion ?
Have patience. Big brands aren’t built in a day. That’s something i really had to learn. To be patient and to maintain a consistent flow of income from external sources until the business can support itself and you.
What is your favorite part about being a designer?
Creating new styles. The look of breastfeeding apparel has been the same for so long when there’s always been such an opportunity for things to be netter and look cuter
What are some of your favourite YKK products and why do you choose YKK products?
Obviously YLL zippers- we don’t buy any other type. We use the invisible zippers in a ton of our garments. Additionally in our next release of garment we will be utilising snaps more frequently!